Blog | Medical Market Consulting

2013 Top 5 Medical Innovations

Posted on January 30, 2013 by Barbara Turkington

This year’s successful medical innovations will be ones that provide significant health care efficiencies for medical professionals and hospitals/medical centers. But beyond providing healthcare benefits and positive patient outcomes, these innovations will also need to result in cost reductions.

The most promising technologies this year will enhance medical diagnosis, address chronic diseases, treat conditions minimally invasively and reduce patients’ dependence on medications. Continue reading →

Posted in News | Tagged 2013, cost reductions, future, healthcare benefits, healthcare trends, Medical innovation, medical market consulting, patient outcomes, technologies, Top 5 | Comments Off

Tracking Migraines on Mobile Devices

Posted on November 12, 2012 by Judith Bednarz

Innovative Approaches to Today’s Health Care Issues
There are many types and causes of migraines and they can be troublesome to identify and treat. Migraines may be induced by triggers – dietary, environmental and psychological and may be affected by many variables.

By tracking migraine episodes, triggers, and treatments, patients have more information to share with their doctors and nurses to assist in the analysis of their migraines. Tracking this data is now being done by a program developed by Ubiqi Health. Continue reading →

Posted in News | Tagged headaches, innovative product, iphone, medical market consulting, Migraine, mobile phones, online, patients, physicians, track data, triggers, Ubiqi Health | Comments Off

What do your customers really want?

Posted on June 22, 2012 by Barbara Turkington

Regardless of what specialty you are in….you need to know what your customers want and expect from you. This is particularly true in the sometimes uncertain healthcare environment. In this marketplace it is important that leaders of medical device companies understand the needs of their customers, hospitals, medical facilities, surgicenters, physician groups, GPO’s, etc. Continue reading →

Posted in News | Tagged business growth, customer needs, healthcare, insight, market needs, medical device company, new product development, unbiased research, VOC, Voice of the Customer | Comments Off

Medical Lasers will be Fifty in 2013

Posted on April 9, 2012 by Judith Bednarz

In 1958, Bell Labs’ Schawlow and Townes first predicted the operation of an optical laser (“Light Amplification by Stimulated Emission of Radiation”), but had not yet built a working model. Two years later, at Hughes Research Laboratories in Malibu, CA, Maiman was the first to create the world’s first functioning laser. Continue reading →

Posted in News | Tagged laser hair removal, laser photocoagulators, Lasik procedures, Medical lasers, Optics Technology | Comments Off

NIH Unveils New Clinical Research Studies Website

Posted on February 22, 2012 by Judith Bednarz

On Feb. 6, 2012, the NIH unveiled a new website, NIH Clinical Research Trials and You, to help the public, health care providers and potential volunteers learn more about clinical trials. http://www.nih.gov/health/clinicaltrials/

” The ability to recruit the necessary number of volunteers is vital to carrying out clinical research that leads to health and medical advances,” said NIH Director Francis S. Collins, M.D., Ph.D. “This new centralized resource will make it much easier for the public and health professionals to learn about clinical trials and how people can participate in them.” Continue reading →

Posted in News | Tagged clinical research, clinical research studies, clinical trials, NIH website | Comments Off

Sunshine Law Reporting Reprieve

Posted on January 6, 2012 by Barbara Turkington

In the article, “A holiday present from CMS: Proposed regulations for implementing Sunshine Law”, MassDevice, December 19, 2011, reports that medical device companies and others have received a brief reprieve.

Originally, as of January 1, 2012, pharmaceutical, biotechnology and medical device companies were to begin compiling data on their physician expenditures (to meet the requirements spelled out in the Physician Payments Sunshine Provision of the Patient Protection and Affordable Care Act.) However, CMS announced recently that the agency would not require manufacturers to begin collection of information until after the final regulations are issued sometime later in 2012. As a result, medical manufacturers will not be required to submit a disclosure report for the entire year but for only part of 2012.
(The disclosure report is due on March 31, 2013). Continue reading →

Posted in News | Tagged CMS, market research, medical device, physician payment disclosure, sunshine law | Comments Off

Marketing in a Down Economy

Posted on November 21, 2011 by Barbara Turkington

The economy is struggling and the future is uncertain. Some companies respond by hunkering down and looking for ways to economize. Others maintain their expenditures by fine-tuning and focusing their marketing programs.

Both are asking, where will be the future growth?

Obviously, you know that growth comes from new business, but it also comes from your existing businesses. To uncover new revenue opportunities look to your customers, potential customers and your competitors. Continue reading →

Posted in News | Tagged competitive intelligence, healthcare market, market dynamics, market research, voice of the customer research | Comments Off