Tag Archives: voice of the customer research
2014: Changes in the Way Hospitals are Buying Medical Products
In the past hospitals have looked to medical companies to help them improve patient care. Are these companies able to help meet hospital’s cost reduction challenges as well? A Changing Landscape The healthcare market is undergoing dramatic change. Health care … Continue reading
Posted in News
Tagged C-suite executives, healthcare market, Hospital purchasing, medical devices, research, Value Assessment Committee, value proposition, voice of the customer research
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Marketing in a Down Economy
The economy is struggling and the future is uncertain. Some companies respond by hunkering down and looking for ways to economize. Others maintain their expenditures by fine-tuning and focusing their marketing programs. Both are asking, where will be the future … Continue reading
Posted in News
Tagged competitive intelligence, healthcare market, market dynamics, market research, voice of the customer research
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