Medical Market Consulting offers a wide range of marketing services to meet your many business challenges and opportunities.
- Assess Market Need
- Define Target Market
- Investigate Market Conditions
- Determine Barriers to Market Entrance
- Quantify Market Potential, Market Mix
- Investigate Competition
- Research New and Emerging Technologies
- Investigate New Markets
- Position Against Competitive Products’
- Establish the Value Proposition for Stakeholders
- Determine Market Positioning
- Generate a Marketing Strategy
- Develop a Strategic Business Plan
- Gain Competitive Intelligence
- Identify Competitive Companies
- Investigate Competing Technologies
- Research Competitive Product Positioning
- Identify Competitor Goals and Direction
- Review Standard of Care versus New Technology
- Conduct Risk and Outcomes Assessment
- Evaluate Disruptive Technologies from a Clinical Perspective
- Create a Value-Based Purchasing Approach
- Develop Sales & Distribution Networks
- Initiate Optimum Sales Strategies
- Develop In-Service Programs
- Discover Customer Unmet Needs
- Verify Product Design Requirements
- Validate Product Concepts or Prototypes
- Evaluate Product Viability in a Heath Care Setting
- Conduct In-Hospital or In-Surgery Product User Testing
- Perform Procedural Relevance Testing
- Generate Product Design Requirements
- Develop Product Messaging and Positioning Statements
- Conduct Product Pricing Research
- Perform Sales and Distribution Analysis
- Generate a Product Launch Plan
- Develop Advertising and Promotional Plans
- Establish Action Items for Product Commercialization
- Investigate the Company’s Image in the Marketplace
- Conduct a Customer Satisfaction Survey
- Identify Customer’s Perceptions of Your Company and Your Competitors
- Uncover Product and Service Improvements Desired by Customers
- Develop a Corporate Image Campaign
