What do your customers really want?

Regardless of what specialty you are in….you need to know what your customers want and expect from you. This is particularly true in the sometimes uncertain healthcare environment. In this marketplace it is important that leaders of medical device companies understand the needs of their customers, hospitals, medical facilities, surgicenters, physician groups, GPO’s,  etc. Continue reading

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Medical Lasers will be Fifty in 2013

In 1958, Bell Labs’ Schawlow and Townes first predicted the operation of an optical laser (“Light Amplification by Stimulated Emission of Radiation”), but had not yet built a working model. Two years later, at Hughes Research Laboratories in Malibu, CA, Maiman was the first to create the world’s first functioning laser. Continue reading

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NIH Unveils New Clinical Research Studies Website

On Feb. 6, 2012, the NIH unveiled a new website, NIH Clinical Research Trials and You, to help the public, health care providers and potential volunteers learn more about clinical trials. http://www.nih.gov/health/clinicaltrials/

” The ability to recruit the necessary number of volunteers is vital to carrying out clinical research that leads to health and medical advances,” said NIH Director Francis S. Collins, M.D., Ph.D. “This new centralized resource will make it much easier for the public and health professionals to learn about clinical trials and how people can participate in them.” Continue reading

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Sunshine Law Reporting Reprieve

In the article, “A holiday present from CMS: Proposed regulations for implementing Sunshine Law”, MassDevice, December 19, 2011, reports that medical device companies and others have received a brief reprieve.

Originally, as of January 1, 2012, pharmaceutical, biotechnology and medical device companies were to begin compiling data on their physician expenditures (to meet the requirements spelled out in the Physician Payments Sunshine Provision of the Patient Protection and Affordable Care Act.) However, CMS announced recently that the agency would not require manufacturers to begin collection of information until after the final regulations are issued sometime later in 2012. As a result, medical manufacturers will not be required to submit a disclosure report for the entire year but for only part of 2012.
(The disclosure report is due on March 31, 2013). Continue reading

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Marketing in a Down Economy

The economy is struggling and the future is uncertain. Some companies respond by hunkering down and looking for ways to economize. Others maintain their expenditures by fine-tuning and focusing their marketing programs.

Both are asking, where will be the future growth?

Obviously, you know that growth comes from new business, but it also comes from your existing businesses. To uncover new revenue opportunities look to your customers, potential customers and your competitors. Continue reading

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