Author Archives: Barbara Turkington
Improving Outcomes for Cancer Patients
During cancer surgery, surgeons depended on pathologists to tell them if resected cancerous tissue has clear margins. This means that the tissue surrounding the tumor contains no cancer cells, and that all cancer cells have most likely been removed by … Continue reading
Posted in News
Tagged breast cancer, cancer, clinical research, improved outcomes, innovative product, medical market consulting
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Why Should I Hire an Outside Market Research Firm?
Most marketing professionals are very knowledgeable about their marketplace. This is their passion, their focus and their life’s work. The nature of this closeness to the market, however, may result in difficulties with observing subtle changes in market thinking. Because … Continue reading
Posted in Informational Review
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Top Innovative Medical Devices of 2017
The Galien Foundation presents an annual award for the most innovative medical devices, biotechnology products and pharmaceutical agents. The top 10 innovative medical devices in 2017 according to the Galien Foundation are outlined here. The Galien Foundation oversees and directs … Continue reading
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Tagged Galien Foundation, innovative medical devices, top medical devices
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2014: Changes in the Way Hospitals are Buying Medical Products
In the past hospitals have looked to medical companies to help them improve patient care. Are these companies able to help meet hospital’s cost reduction challenges as well? A Changing Landscape The healthcare market is undergoing dramatic change. Health care … Continue reading
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Tagged C-suite executives, healthcare market, Hospital purchasing, medical devices, research, Value Assessment Committee, value proposition, voice of the customer research
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INNOVATION: Patient Care in the Future
Intermountain Healthcare’s Transformation Lab is researching and developing new ideas to improve and optimize patient care. Some of the Lab projects already underway include the following:
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Tagged healthcare improvements, medical market consulting, Patient care, patient monitoring, patient outcomes, primary market research, unmet needs, vital signs
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2013 Top 5 Medical Innovations
This year’s successful medical innovations will be ones that provide significant health care efficiencies for medical professionals and hospitals/medical centers. But beyond providing healthcare benefits and positive patient outcomes, these innovations will also need to result in cost reductions. The … Continue reading
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Tagged 2013, cost reductions, future, healthcare benefits, healthcare trends, Medical innovation, medical market consulting, patient outcomes, technologies, Top 5
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What do your customers really want?
Regardless of what specialty you are in….you need to know what your customers want and expect from you. This is particularly true in the sometimes uncertain healthcare environment. In this marketplace it is important that leaders of medical device companies … Continue reading
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Tagged business growth, customer needs, healthcare, insight, market needs, medical device company, new product development, unbiased research, VOC, Voice of the Customer
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Sunshine Law Reporting Reprieve
In the article, “A holiday present from CMS: Proposed regulations for implementing Sunshine Law”, MassDevice, December 19, 2011, reports that medical device companies and others have received a brief reprieve. Originally, as of January 1, 2012, pharmaceutical, biotechnology and medical … Continue reading
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Tagged CMS, market research, medical device, physician payment disclosure, sunshine law
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Marketing in a Down Economy
The economy is struggling and the future is uncertain. Some companies respond by hunkering down and looking for ways to economize. Others maintain their expenditures by fine-tuning and focusing their marketing programs. Both are asking, where will be the future … Continue reading
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Tagged competitive intelligence, healthcare market, market dynamics, market research, voice of the customer research
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