Barbara Turkington has more than 20 years experience in medical sales and marketing. In 1988 she founded Medical Market Consulting to meet a medical industry need for quality market research and indepth market planning. Her most recent corporate position was Senior Vice President of Marketing for DaVinci Scientific, a medical management company.

Barbara has held positions of increasing responsibility including:

• Vice President of Marketing for Vital Heart Systems, Inc. (cardiology instruments)
• Director of Marketing for Surgilase, Inc. (surgical lasers for gynecology and general surgery)
• Marketing Manager for Smith & Nephew Dyonics, Inc. (video, endoscopy and surgical instruments for orthopedic surgery)
• Product Manager for Warren Collins, Inc. (pulmonary devices for hospitals and physican offices)
• Pharmaceutical sales representative for Upjohn Pharmaceutical Company

She holds a Master of Science degree in biology and health from Boston University and a Bachelor of Science degree in biology and health education from University of Maryland.


Judi Bednarz brings more than 20 years experience in medical sales and marketing. Prior to joining Medical Market Consulting, Judi was Vice President of Marketing for Collagenesis, Inc.

Judi has held positions of increasing responsibility within the health care industry:

• Vice President, Marketing, Collagenesis, Inc., a start-up biomaterials company developing products for the dermatology and urology markets.
• Vice President, Marketing and Clinical/Regulatory Affairs, Candela Laser Corporation (cyrosurgical and laser systems for urology, oncology, plastic surgery, dermatology, cosmetic surgery and gynecology).
• Group Product Manager, Lifeline Systems, Inc. (personal emergency response system marketed to institutional markets and direct-to-consumers).
• New Business Manager, Smith & Nephew Dyonics (surgical instruments for orthopedics)
• Product Manager/National Accounts Sales Manager for Instrumentation Laboratory, Inc. (clinical laboratory products marketed to hospitals and OEM clients)

She holds an MBA in Marketing from Boston University, an MS in Biology and Genetics from Tufts University, and a BS in Biology from Northeastern University. She has received a research fellowship from the American Arthritis Foundation and a teaching fellowship from Tufts among other awards.

Steve Wallace comes to Medical Market Consulting with more than 20 years experience in marketing communications and newspaper journalism. Prior to joining us Steve was director of marketing and corporate communications at Davox Corporation, a leading developer of Customer Relationship Management technology.

Steve has held communications positions of increasing responsibility at such companies as:

• Director of Corporate Communications for Cahners Publishing Company
• Director of Marketing Communications for Eastman Kodak Company
• Manager of Public Relations for Northeast Solar Energy Center (U.S. Department of Energy)
• Manager of Marketing Communications and Direct Marketing for Progress Software Corporation

Steve began his career in newspaper journalism and was a writer/editor for such publications as The Boston Herald, The New York Daily News, and The Miami Herald. Steve holds a Master of Science degree in Journalism from Columbia University and a Bachelor of Science degree in Liberal Arts from Northeastern University. He has won numerous creative awards for marketing collateral and video production.

Lois Wisman brings to our clients an expertise drawn from more than 20 years of experience in health care marketing and communications. Prior to joining Wisman Cronin Creative, she founded and managed Wisman Design for 12 years serving medical and laboratory product clients, as well as scientific, industrial and computer companies.

Lois' industry experience includes:

• Account Services Executive at Marvin and Leonard Advertising
• Art Direction Manager at Instrumentation Laboratory

Lois holds a Bachelor of Fine Arts degree in graphic design from Boston University.

Belinda Young has over 20 years experience in the medical industry. She founded Ardent Resources which provides market research, customer and sales training programs, and anatomy and physiology training for non medical personnel.

Belinda's other industry experience includes:

• Marketing Manager for Abiomed (cardiac assist technology)
• Marketing Manager for Siemens Medical Systems (patient monitoring and ventilator systems)
• Clinical Applications Specialist for Siemens Medical Systems responsible for sales and customer training strategies and programs.

At the beginning of her career, Belinda worked for nine years as a critical care nurse specializing in Pediatric and Neonatal Intensive Care in a variety of small and large medical facilities as well as hospitals overseas. She has a Bachelor of Science degree in Nursing from the University of Alabama in Birmingham.