Tag Archives: market needs

Who is making the Hospital Purchasing Decision NOW? 

Many of today’s purchasing decisions are made by a Hospital’s Value Analysis Committee (VAC). Their role is to reduce hospital product, service, and technology costs while maintaining quality. Value analysis is a process where clinicians evaluate products and services to … Continue reading

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What do your customers really want?

Regardless of what specialty you are in….you need to know what your customers want and expect from you. This is particularly true in the sometimes uncertain healthcare environment. In this marketplace it is important that leaders of medical device companies … Continue reading

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