Services

Medical Market Consulting offers a wide range of marketing services to meet your many business challenges and opportunities.

Market Research and Analysis

  • Assess Market Need
  • Define Target Market
  • Investigate Market Conditions
  • Determine Barriers to Market Entrance
  • Quantify Market Potential, Market Mix
  • Investigate Competition

Market or Strategic Planning

  • Complete a Market Analysis
  • Formulate a Promotional Program
  • Investigate Competition
  • Develop a Distribution Plan
  • Identify Proper Product Positioning
  • Develop a Product Launch Plan
  • Generate a Marketing Strategy
  • Create a Marketing Action Plan

Product Developement

  • Conduct a Product Needs Assessment
  • Perform a Competitive Product Investigation and Gap Analysis
  • Gather Feedback on Product Concepts or Prototypes for Validation
  • Conduct In-Hospital or In-Surgery Product User Testing
  • Perform Procedural Relevance Testing
  • Generate a Product Design Description

New Business Development

  • Investigate New Markets
  • Research New Technologies
  • Identify Existing Companies in the Market
  • Compare Competitive Products
  • Identify Potential Mergers and Acquisitions
  • Develop a Strategic Business Plan
  • Investigate Future Technologies

Competitive Analysis

  • Gain Competitive Intelligence
  • Identify Competitive Companies
  • Investigate Competing Technologies
  • Research Competitive Product Positioning
  • Identify Competitor Goals and Direction

Corporate Image Assessment

  • Investigate the Company’s Image in the Marketplace
  • Conduct a Customer Satisfaction Survey
  • Identify Customer’s Perceptions of Your Company and Your Competitors
  • Uncover Product and Service Improvements Desired by Customers
  • Develop a Corporate Image Campaign

Product Commercialization

  • Develop Product Positioning Statements
  • Create Product Messaging
  • Develop Advertising and Promotional Plans
  • Conduct Product Pricing Research
  • Perform Sales and Distribution Analysis
  • Generate a Product Launch Plan
  • Establish Action Items for Product Commercialization

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