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is a sample of actual projects completed by Medical Market Consulting.
We believe strongly in client confidentiality and will not reveal
specific client information. |
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Market
Research/New Business Development
This medical
instrument company needed to make a go/no go decision on purchasing
a new technology and hired us to investigate the potential market.
We conducted classic market research to determine the market
potential and interviewed 25 thought leaders in the field to
gather their input on the new technology. Armed with this valuable
information, our client company made the decision to purchase
this new technology and developed it into a new product line
offering.
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Product Development
Having developed a prototype surgical instrument, this medical
device manufacturer wanted to test its functionality and provide
feedback to the development engineers. We scheduled 20 surgeons
for prototype testing of this device in a bio skills lab (using
cadavers). We gathered information on features, benefits, functionality,
anticipated use and projected acceptance of the device. With
this specific information, the client company made modifications
to the prototype and introduced the new product 8 months later.
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Competitive
Analysis
An orthopedic
company had plans to enter a new segment of the market and sought
to gather information on competitors and anticipated new technologies.
We interviewed orthopedists and research institutions to identify
trends and emerging technologies. We contacted competitive companies
to verify information and gather data. Information was cross-referenced,
contacts were networked and leads were followed. A competitive
analysis was completed which provided this client with background
on their competitors and a perspective on future, emerging technologies. |
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Corporate
Image Assessment
This major orthopedic
company wanted to know how its customers (orthopedic surgeons,
OR supervisors, orthopedic nurses and hospital administrators)
perceived them. We conducted a geographically dispersed, random
sampling of 60 of their customers, asking questions about products,
service and sales representation. A qualitative report was submitted
describing how this company was perceived in the marketplace.
From this research, several changes were made in the company's
focus and message. Corporate brochures and product literature
were changed to reflect this new insight. |
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Marketing
Planning / Marketing Communications
A start-up cardiology
company needed to raise funding and position itself as a new
technology leader. Together with them, we reviewed their goals
and objectives, defined their target market, investigated market
conditions and quantified their market potential. A marketing
plan was developed from which a solid business plan could be
constructed. We developed a communications program including
media and public relations support and produced corporate and
product brochures. Physician training materials were created
to support the use of this new technology. Funds have been raised,
the second generation product has been introduced and the company
now has a solid position on the NASDAQ. |
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Medical
Market Consulting