Our Team of Experienced Specialists
Barbara Turkington has more than 25 years experience in medical sales and marketing. In 1988 she founded Medical Market Consulting to meet a medical industry need for quality market research and indepth market planning. Her most recent corporate position was Senior Vice President of Marketing for DaVinci Scientific, a medical management company.
Barbara has held positions of increasing responsibility including:
- Vice President of Marketing for Vital Heart Systems, Inc. (cardiology instruments)
- Director of Marketing for Surgilase, Inc. (surgical lasers for gynecology and general surgery)
- Marketing Manager for Smith & Nephew Dyonics, Inc. (video, endoscopy and surgical instruments for orthopedic surgery)
- Product Manager for Warren Collins, Inc. (pulmonary devices for hospitals and physican offices)
- Pharmaceutical sales representative for Upjohn Pharmaceutical Company
She holds a Master of Science degree in biology and health from Boston University and a Bachelor of Science degree in biology and health education from University of Maryland.
Judi Bednarz brings more than 25 years experience in medical sales and marketing. Prior to joining Medical Market Consulting, Judi was Vice President of Marketing for Collagenesis, Inc.
Judi has held positions of increasing responsibility within the health care industry:
- Vice President, Marketing, Collagenesis, Inc., a start-up biomaterials company developing products for the dermatology and urology markets.
- Vice President, Marketing and Clinical/Regulatory Affairs, Candela Laser Corporation (cyrosurgical and laser systems for urology, oncology, plastic surgery, dermatology, cosmetic surgery and gynecology).
- Group Product Manager, Lifeline Systems, Inc. (personal emergency response system marketed to institutional markets and direct-to-consumers).
- New Business Manager, Smith & Nephew Dyonics (surgical instruments for orthopedics)
- Product Manager/National Accounts Sales Manager for Instrumentation Laboratory, Inc. (clinical laboratory products marketed to hospitals and OEM clients)
She holds an MBA in Marketing from Boston University, an MS in Biology and Genetics from Tufts University, and a BS in Biology from Northeastern University. She has received a research fellowship from the American Arthritis Foundation and a teaching fellowship from Tufts among other awards.
Elissa Rosenthal has more than 30 years of experience in marketing research and strategy. As an independent consultant, Elissa has developed, designed and executed projects with physicians and other medical specialists including product and advertising evaluations, diagnostic techniques, disease management and treatment regimens.
Elissa has held marketing research and strategy positions in the consulting and corporate sectors:
- Senior Marketing Research Manager, Bain and Company, hospital and health care practice specialist
- Senior Marketing Research Analyst, The Gillette Company
- Research Manager, Converse Incorporated
Elissa holds a Master of Business Administration in Marketing from Syracuse University and a Bachelor of Science degree in Consumer Economics from Cornell University.
Steve Wallace comes to Medical Market Consulting with more than 25 years experience in marketing communications and newspaper journalism. Prior to joining us Steve was director of marketing and corporate communications at Davox Corporation, a leading developer of Customer Relationship Management technology.
Steve has held communications positions of increasing responsibility at such companies as:
- Director of Corporate Communications for Cahners Publishing Company
- Director of Marketing Communications for Eastman Kodak Company
- Manager of Public Relations for Northeast Solar Energy Center (U.S. Department of Energy)
- Manager of Marketing Communications and Direct Marketing for Progress Software Corporation
Steve began his career in newspaper journalism and was a writer/editor for such publications as The Boston Herald, The New York Daily News, and The Miami Herald. Steve holds a Master of Science degree in Journalism from Columbia University and a Bachelor of Science degree in Liberal Arts from Northeastern University. He has won numerous creative awards for marketing collateral and video production.
Lois Wisman brings to our clients an expertise drawn from more than 25 years of experience in health care marketing and communications. Prior to joining Wisman Cronin Creative, she founded and managed Wisman Design for 12 years serving medical and laboratory product clients, as well as scientific, industrial and computer companies.
Lois’ industry experience includes:
- Account Services Executive at Marvin and Leonard Advertising
- Art Direction Manager at Instrumentation Laboratory
Lois holds a Bachelor of Fine Arts degree in graphic design from Boston University.
